Expanding To Live Bait Worms? How To Ensure Your Success

If you sell live bait, but you haven't expanded to worms, it's time to make some changes. You might not think there's a big market for live bait worms, but that's not the case. Not everyone digs for their own worms. In fact, most people buy their live worms now. That's why you need to add live worms to your list of bait options. If you've never bought worms for your shop before, you might not know what to do first. Unfortunately, even minor mistakes can undermine the effectiveness of your worm sales. Here are some simple tips that will help you to avoid problems when selling live worms. 

Buy From a Local Source

If you plan to sell live bait worms at your shop, make sure you start with a local source. You want to know that your worms are fresh when they get to market. If there are shipping delays, as can happen with out-of-town suppliers, you run the risk that your worm supply will be depleted once you receive it. Not only that, but lengthy shipping times can undermine the health and heartiness of your worm supply. Unfortunately, most anglers won't buy worms that aren't healthy. That's because they don't move around on the hook as much as they should. A local source will help you to avoid those problems. 

Ensure a Continuous Supply

Now that you're going to sell live bait worms at your shop, you want to ensure a continuous supply. The last thing you want is to run out of live bait worms when the fish are at their most active, or when you have a steady supply of anglers coming into the shop. To avoid running out of your supply of live bait worms, choose a supplier who can ensure access to a continuous supply of the worms. 

Expand Your Customer Base

If you plan to sell live bait worms in your shop, don't limit your customer base to the local anglers. Instead, expand your customer base to local gardeners. You might not realize this, but gardeners add live worms to their gardens to improve the quality of the soil. If you market your live bait worms to the anglers, and the local gardeners, you'll increase your customer base, and your profits. 

Pay Attention to the Merchandise

Finally, now that you plan to sell live bait worms, pay attention to your merchandise. You should inspect your live worms at least once a day. If you find dead, or sickly worms, they should be removed as soon as possible. That way, your customers have a nice, healthy supply of live bait worms to choose from.

Reach out to a local wholesale live bait worm provider to learn more.